Last Updated: [11/10/2025]
This Privacy Policy describes how Liquid Magic (Pty) Ltd (“Liquid Magic,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information in compliance with the Protection of Personal Information Act (POPIA) of South Africa.
1. Information We Collect
We collect personal information necessary to process your orders and facilitate collection. This typically includes:
| Category | Purpose & Examples |
| Identity Data | Name, Surname, and proof of identification for order collection. |
| Contact Data | Email address , phone number , and physical collection address . |
| Transactional Data | Details about the products you purchased, payment method (via Ikhoka), and order history. We do not store full credit card details. |
| Technical Data | IP address, browser type, and usage data related to your visit to liquidmagic.co.za. |
2. How We Use Your Information
We use your personal information only for the following legitimate business purposes:
- Order Fulfillment: To process your payment, prepare your order, and notify you when it is ready for collection.
- Communication: To send you necessary updates regarding your order status and collection instructions.
- Compliance: To meet legal obligations under the CPA and POPIA, including processing any claims related to defective goods.
- Security: To verify your identity or the identity of your representative at the time of collection.
3. Disclosure of Your Personal Information
We will not sell your personal information. We may share your data only with the following parties necessary to run our business:
- Payment Processor: Ikhoka (to securely process online transactions).
- Service Providers: Website hosting and technical support that assist us in operating liquidmagic.co.za.
- Legal Authorities: When required by law.
4. Security and Data Protection (Our Commitment)
We are committed to securing your personal information. We implement technical and operational safeguards to protect your data from loss, misuse, and unauthorised access. Given that Liquid Magic operates as a PTY Ltd, we treat your information with the seriousness required by law.
5. Your POPIA Rights
Under POPIA, you have the right to:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct or update any incomplete or inaccurate information.
- Objection: Object to the processing of your personal information for direct marketing (which we currently do not conduct).
- Deletion: Request the destruction or deletion of your personal information (subject to our legal obligation to keep transaction records).
To exercise any of these rights, please contact our Information Officer using the contact details provided in Section 1.
6. Cookies
Our website, liquidmagic.co.za, may use cookies to enhance your browsing experience, such as remembering items in your cart. You can set your browser to refuse all or some cookies, but note that some parts of the website may not function properly without them.